Introduction
This Privacy Policy explains how AuroraPlay Canada handles personal information connected with AuroraPlayCanada.com, enquiries submitted through the website, Aurora Club communications, and interactions that may begin online before a visitor attends a physical venue. We aim to collect only information that is reasonably needed for a stated purpose and to describe our practices in clear language.
This policy should be read together with the Cookie Policy and Terms & Conditions. Privacy requirements can differ depending on the province or territory involved, the nature of the interaction, and the organization or service provider processing the information. Where a more specific notice is provided for a particular service, that notice may supplement this policy.
Scope of This Policy
This policy applies to personal information collected through this website and through communications that are directly connected with website functions, including contact forms, venue enquiries, newsletter or member communications where offered, and cookie preference records. It does not automatically govern every activity that occurs inside a physical venue, because local operating entities may have additional notices for identity checks, loyalty enrolment, security, promotions or regulatory obligations.
When a third-party website, map service, payment service or provincial responsible gaming resource is linked from AuroraPlayCanada.com, the privacy practices of that separate organization apply to information collected by that organization. Visitors should review the privacy information presented by those services before providing personal data.
Information We Collect
Depending on how you use the website, we may collect identifiers and contact information, communication content, technical information about the browser or device, approximate location inferred from network information, and records of privacy or cookie choices. We do not ask website visitors to create an online gambling account, deposit money, withdraw funds or provide information for real-money online gaming because AuroraPlayCanada.com does not provide those services.
The exact information collected depends on the feature used. A person who reads venue information without contacting us may provide very little information directly, while a person who submits an enquiry may provide a name, email address, phone number, preferred venue and message content.
Information You Provide
Information you choose to provide may include your full name, email address, telephone number, preferred venue, the contents of a message, and any information included in correspondence with our team. If a future Aurora Club feature allows online interest registration, additional information may be requested through a dedicated notice that explains the purpose and any eligibility requirements before collection occurs.
Please avoid including highly sensitive information in a general website enquiry unless it is necessary for the issue you are raising. If an enquiry contains information that is not needed to answer the request, we may limit its use, redact it in internal systems where practical, or delete it according to our retention procedures.
Website Usage Information
When you visit the website, standard technical information may be processed by hosting, security and analytics systems. This can include IP address, browser type, operating system, referring page, viewed pages, timestamps, device characteristics, language settings, and information about how the website responds. Such information can help maintain security, diagnose errors, understand performance and improve navigation.
Where optional analytics technologies are used, they should follow the preferences selected through the cookie controls. We seek to use aggregated or de-identified information when a purpose can be achieved without directly identifying an individual.
How We Use Information
We may use personal information to respond to enquiries, provide requested venue information, manage communications, maintain website functionality, protect the website from abuse, troubleshoot technical problems, improve content, measure service effectiveness, administer eligible promotions, and comply with applicable legal or regulatory requirements. Information should not be used for a materially different purpose without appropriate notice or authority.
Where marketing communications are offered, we aim to respect applicable consent requirements and provide a practical way to stop receiving those messages. Service messages that are necessary to respond to a request or administer an active relationship may be treated differently from promotional communications.
Legal Grounds Where Applicable
Canadian privacy frameworks generally focus on appropriate purposes, meaningful consent and reasonable handling of personal information rather than a single universal list of legal bases. In situations where another applicable law requires a legal basis, processing may rely on consent, performance of a requested service, compliance with legal obligations, protection of legitimate interests where permitted, or other grounds recognized by that law.
The basis that applies depends on the context. We do not rely on consent language to override rights that cannot lawfully be waived, and we do not interpret acceptance of website terms as blanket consent for unrelated uses of personal information.
Analytics
Analytics may be used to understand which pages are visited, whether navigation works as intended, how quickly pages load, and which device types require improvement. Where analytics cookies or similar technologies are optional, they should not be activated unless the relevant preference permits them. Analytics information may be aggregated to identify broader trends rather than focusing on the behaviour of a particular visitor.
We may review reports produced by analytics providers or hosting platforms, subject to contractual and technical safeguards. Those providers may process technical identifiers according to their own service terms and privacy commitments.
Marketing Communications
If you choose to receive updates about AuroraPlay venues, Aurora Club or promotions, contact information may be used to send communications that match the choices you made. Eligibility rules, provincial restrictions and promotion-specific terms may apply. Marketing messages should identify a method to unsubscribe or otherwise change communication preferences where required.
Opting out of promotional messages does not necessarily prevent essential communications that are required to complete a request, address a safety issue, confirm a privacy choice or satisfy a legal obligation.
Service Providers
We may use service providers for website hosting, security, form processing, communications, analytics, content delivery, technical support and other business functions. Providers should receive only the information reasonably required to perform their assigned function and should be subject to contractual or legal duties appropriate to the information involved.
Some providers may process information from locations outside your province or outside Canada. In those circumstances, information may be subject to the laws of the jurisdiction where it is processed. We consider the nature of the service, contractual safeguards, security controls and applicable privacy requirements when selecting providers.
Information Sharing
Personal information may be shared within the AuroraPlay organization where needed to respond to a request, manage a venue relationship or administer an eligible program. It may also be disclosed to service providers, professional advisers, regulators, law enforcement or other parties where disclosure is authorized or required by law.
We do not treat personal information collected through a general website enquiry as a product to be sold. If a corporate transaction such as a merger, financing, reorganization or sale involves the transfer of records, appropriate confidentiality and legal requirements should be considered as part of that process.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, resolve disputes, enforce agreements and meet legal or regulatory obligations. Retention periods can differ depending on the type of record, sensitivity of information and applicable requirements.
When information is no longer required, it may be securely deleted, destroyed, anonymized or de-identified. Backup systems can retain copies for a limited period until normal rotation occurs, subject to access controls and security procedures.
Data Security
We use administrative, technical and physical safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure. Measures may include access controls, secure hosting practices, encryption in transit where appropriate, staff procedures, monitoring and vendor management. No internet transmission or storage method can be guaranteed to be completely secure.
If a security incident creates a risk that requires notification under applicable law, we will take steps consistent with those requirements. Visitors should also protect their own devices, use current browser software and avoid sending confidential data through unsecured channels.
Privacy Rights
Depending on applicable law, you may have rights to request access to personal information, request correction of inaccurate information, withdraw consent where processing depends on consent, ask questions about our privacy practices, or make a complaint. Certain records may be withheld or redacted where law permits or requires an exception, such as protection of another person’s information or legal privilege.
We may need to verify identity before responding to a rights request. Verification information will be used for that purpose and handled with appropriate safeguards. We aim to respond within timeframes required by applicable law and may explain if additional time or information is reasonably necessary.
Canadian Privacy Considerations
Privacy obligations in Canada can arise under federal and provincial legislation, and different rules may apply depending on the organization, location and activity. We intend this policy to provide a general description of website-related practices, not to replace a notice that may be required for a specific province, program or venue operation.
Where a provincial requirement provides a stronger or more specific right than the general description in this policy, the applicable requirement governs. Questions about a specific venue can be directed to the contact information provided below so the request can be routed appropriately.
Minors
AuroraPlay Canada physical gaming venues are intended only for people who meet the legal gambling age requirements that apply in the relevant province or territory. The legal age is not identical throughout Canada. The website is not designed to solicit personal information from children or to provide online gambling services.
If we learn that information was collected from a person who should not have provided it in the relevant context, we will review the circumstances and take appropriate steps, which may include deletion, restriction of use or referral to the applicable venue process.
Third-Party Links
The website may link to mapping services, provincial agencies, responsible gaming programs or other third-party resources. A link does not make AuroraPlay Canada responsible for the privacy, security, accuracy or content practices of the linked service. Third parties may use cookies, account identifiers or other technologies according to their own policies.
Visitors should consider the information requested by a third party before submitting it and should use the privacy and security controls offered by that service.
Policy Changes
We may update this Privacy Policy when website features, service providers, legal requirements or organizational practices change. Material changes should be reflected by updating the published policy and, where appropriate, providing an additional notice through the website or another reasonable channel.
The version available on the website is intended to describe the current approach at the time it is published. Continued use of the website after a change does not remove any consent requirement that may independently apply to a new use of personal information.
Contact Information
Questions, access requests, correction requests or privacy concerns relating to AuroraPlayCanada.com can be sent to [email protected] or raised by telephone at +1 647 555 0148 during general office hours, Monday to Friday from 9:00 AM to 6:00 PM. Please provide enough detail to identify the issue without including unnecessary sensitive information.
If the concern relates to a specific physical venue, identify the city in the request so it can be directed to the appropriate team. If a privacy issue is governed by a provincial process or regulator, additional information about that process can be provided where applicable.